Outreach - Compulsory Purchase Association

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About
Outreach
Education Outreach    

Chair: Ali Lowe          
Vice: John Sayer       
  • Virginia Blackman
  • Sue Rixon
  • Dave Holland
  • Tom Hannan
  • Jon Stott
Communications Outreach

Chair: John Sayer            
Vice: Ali Lowe     
  • Mark Barlow           
  • Jon Stott
  • Greg Dickson
  • Michele Vas
  • Jennifer Batson
  • Sue Rixon

Audience: The next generation of practitioners
(not established practitioners)

  • Students
  • Work experience
  • Internships  
  • Conversion students/graduates
  • APC
  • Career planning
  • Matrix
  • RTPI
Audience

  • Members
  • Young Members
  • None members
  • Professions
Projects including lead member

  • Education links – Ali Lowe
  • Matrix links – Virginia Blackman
  • CAAV links – John Sayer  
  • ACES links – Michele Vas
  • Planning Officers and RTPI links –   Greg Dickson
  • Urban Land Institute - ?
  • Future for London - Elizabeth Paraskeva
Each to identify and assemble a tool box and deposit them at the office
Projects including   lead member

  • Instruct PR agency – Greg and Michele
  • Commission Videos – John Sayer
  • Students and career focus
  • APC and changes of career for existing professionals
  • A promotional video   explaining CPO for CPA members to post on their websites and send clients
  • The innate and core   messages  
  • Twitter, Linked In and CPA website –   lead ?
  • Newsletter comms for  
  • Members – John and Mark  
  • Students, APC, and YCPA members – Ali
  • Newsletters for each of the projects – the respective leads
 
Core educational centres including Initial developers/caretakers

  • UWE – Ali Lowe
  • Nottingham Trent – Tom Hanman
  • UCEM – John Sayer
  • Harper Adams – Virginia Blackman
  • Birmingham City – Ali Lowe
  • Royal Agricultural Cirencester – Henry Church and John Sayer
  • Oxford Brooks – Jon Stott
  • South Bank – Virginia Blackman
  • Salford – Matt Collins
  • Liverpool Greg Dickson
  • Manchester – Greg Dickson and Angela Juszczyk          
  • Northumbria – second tier
  • East Anglia – second tier - Tom
  • Sheffield Hallam
  • Westminster – second tier
Public relations

  • Engagement with professions to do joint marketing
  • Try to get CPA leadership in the media when dates and events will have media interest
  • More social media noise
  • Goal: CPA – the balanced and accurate view

Professions and Media stakeholder engagement

  • Creation of media lists and contacts for sharing industry news.  Meet and brief the media – sandwich lunch or something to build relations
  • We do need the professions to help promote CPA and our outputs.  Do we need to sit down with them to get their co-operation?

Creating the value of membership

  • Membership growth
  • Target surveyors and planners
  • Promote student membership and YCPA
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